open menu

Save this for later with your free account

Log in / Sign up

Look, Say, Sing, Play – NSPCC

Look, Say, Sing, Play - NSPCC

Just remember to Look, Say, Sing, Play. We’ve teamed up with Vroom™ to give you some fun and easy tips to help you bring even more LookSaySing and Play into your daily routine with your baby. 


Whether it’s bathtime, bedtime or you’re washing up, playing with your baby, using silly voices, or even singing can build their brain right from birth. It’s a great way to have fun while making your bond even stronger.


How does brain-building work?

  • During your child's earliest years, their brain makes 1 million neural connections every single second. Positive, supportive experiences with parents and other adults are important to their brain development. 
  • But it’s not about just singing or talking at your baby. Brain-building happens when you and your little one are interacting with each other. It’s about taking a cue from them and reacting to what they’re doing. You could think of it like a game of tennis – going back and forth between the two of you. 


Look at what your baby is focusing on and how they react, Say what you're doing and copy the sounds your baby makes, Sing along to your favourite tunes or make up your own, Play simple games and see what your child enjoys.


Who is this aimed at?

Parents with young children, but this is open to all








How to get involved

Visit the Look, Say, Sing, Play webpage on the NSPCC website


Contact details

Helpline: 0808 800 5000

ChildLine: 0800 1111



For further information

For more information about NSPCC search NSPCC in this directory.


Visit the NSPCC Facebook page

Visit the NSPCC website

Visit the Look, Say, Sing, Play webpage on the NSPCC website


Quick contact