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Look, Say, Sing, Play – NSPCC

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Look, Say, Sing, Play - NSPCC

Just remember to Look, Say, Sing, Play. We’ve teamed up with Vroom™ to give you some fun and easy tips to help you bring even more Look, Say, Sing and Play into your daily routine with your baby.

Whether it’s bathtime, bedtime or you’re washing up, playing with your baby, using silly voices, or even singing can build their brain right from birth. It’s a great way to have fun while making your bond even stronger.

How does brain-building work?

During your child's earliest years, their brain makes 1 million neural connections every single second. Positive, supportive experiences with parents and other adults are important to their brain development.
But it’s not about just singing or talking at your baby. Brain-building happens when you and your little one are interacting with each other. It’s about taking a cue from them and reacting to what they’re doing. You could think of it like a game of tennis – going back and forth between the two of you.

Look at what your baby is focusing on and how they react, Say what you're doing and copy the sounds your baby makes, Sing along to your favourite tunes or make up your own, Play simple games and see what your child enjoys.